or something like that. =)
Check out this little article about me being featured on Wonderful Machine.
or something like that. =)
Check out this little article about me being featured on Wonderful Machine.
Today’s an exciting day for me. We’re premiering the behind the scenes video of the Yeyo Tequila second ad campaign that I shot recently. We were able to shut down a runway at Portland International Airport for this shoot.
I often get many requests to come onto set and assist or watch me at work but as you know things on set can get crowded/hectic, so I’ve been wanting to create a behind the scenes video to bring everyone along. I have a couple behind the scenes teasers in the past where I pretty much left it up to the videographer, I wanted this one to be different. I needed a videographer that would be able to capture my vision and allow me to have the creative freedom that I needed. Isaac Koval was my guy. He did an excellent job putting up with me and my perfectionist. Isaac you rock! You can check out his work at www.isaaclanekoval.com
Music by DJ Gigahurtz. I won’t say much more than that, I’ll let you watch the video. Hope you guys enjoy it.
We’ll be releasing images from the Yeyo Tequila one by one this week.
The first campaign was based on these two main characters who are complete opposites of each other, bonded by Yeyo.
The idea behind the second campaign is that these two have formed a friendship and now are living the Yeyo lifestyle.
Below is a link to the higher rez version of the Yeyo billboard, currently up at Couture for viewing. Stop by if you get a chance, otherwise it’ll be coming to billboards near you in 2011.
sorry I’m in a time crunch and can’t elaborate much more. =)
I wanted to thank everyone last night for coming out to Couture Ultra Lounge to check out my work for the next Yeyo Tequila ad campaign. It was great seeing familiar faces and meeting new people. You were all very supportive and I am very flattered to be surrounded by such genuine people.
Of course there were a few hickups in my plan. =) For one thing, after spending all week editing multiple projects at once, I finally finished the Yeyo images, burnt it to DVD. When I got to Couture, I realized that I hadn’t burn the disc so that it could be read on a DVD player. Oops. Trekked to Michelle’s apartment to grab a couple blank DVDs (thanks Michelle). Came back to the club, Isaac burnt another copy for me that actually works…we set that aside for later on in the evening. Then Isaac and I realized that we didn’t know if the sound on our Video would work from the DVD player to the TVs cuz we hadn’t tested it yet. This was going to be live so there was no way for us to test it without everyone seeing it. DJ Gigahurtz saved the night! He had brought the mixed track with him, so we ended up just syncing the 2 up. I counted down and Isaac (while hiding in the closet) pressed the play button and Gigahurtz blasted the sound system. After the debut of the video, Jon and Alex revealed the big image in the VIP section.
After the trouble of reburning the DVD, we weren’t able to show the images because somehow Isaac got locked out of the “equipment room” closet and no one had the key. So we ended up only revealing the billboard for the Yeyo campaign. hahaa
It was definitely a great night. Thank you, thank you from the bottom of my heart.
images to come.
Ok, here’s the deal. We’ve been trying to figure out a fair way for everyone to get a chance at being involved in my next YÉYO TEQUILA campaign ad. The shoot is tentatively set for Aug 25th, dependent on some props, weather, and a few things. So you might want to clear that date on your calendar.
If you’re not in the area, then you will win a bottle of Yeyo Tequila and two posters, previous ad campaign and this new one, autographed by the founder of Yeyo Tequila, Jon Bullinger and me.
If you are in the area, you have a chance of being a model in the ad, an assistant on set, part of the team as MUA/Hair stylist, or just an observer if you don’t have the necessary qualifications.
Like I said, we wanted to make this fair without making people sit in front of their computer with their eyes glued trying to jump on the chance of winning, and also we didn’t want to cut out 2160 names and put them into a hat for a drawing. Too much work. =)
So we decided the best person to win would be someone who supported my facebook fan page and my work.
The top 10 people with the most friend referrals will be entered into a hat drawing which will be held Aug 23rd done by Jon Bullinger. We’ll film it and post it on here. Deadline is Aug 23rd, 12am.
Hope that wasn’t too confusing.
Good luck! Whew.
I think most people out there don’t understand the amount of effort that goes into an image. The complexity of lighting, staging, shooting, and editing all come together to create “the shot.” I think people usually just look at a photo and think that you can haphazardly walk in, put the people where you want, take a picture and have that be the end result. I was suppose to work on a collaborative project with a MUA/Hair stylist, we got together and brainstormed ideas, I got a designer lined up to create the gown, then later the MUA/Hair stylist contacts me to apologize and say that she was going to try and photograph it herself. More power to her, but there is a reason why she’s the MUA/Hair stylist and I’m a photographer. We both play different roles.
When I go into a shoot, I usually have an outline from the client in what they want such as look and feel, target audience, and a shot list. 75% of the time, I’ve seen the location, the other 25% makes me nervous because I don’t know what to expect. Even if you’ve scouted the location, sometimes things don’t go according to plan and you have to think on your feet quickly. In this post, I’m going to dissect the Yeyo Tequila ad. Originally on our walk through, we had decided on a corner to be the “hero” shot that showed off the Couture Lounge pretty well. It had really cool wallpaper on one side and the other side had window slits with colored lights shining through. The three guys (Jon, Alex, Mark) were going to be sitting at a frosted glass table, surrounded by the ladies, almost like a poker table but not chips or cards, just Yeyo. But on the day of the shoot, Jon brought in the table and it was a little underwhelming, so I vetoed the shot. I discussed my concerns with Jon and he gave me his blessing to do whatever I wanted. My assistants had to break down the lights and set up for the next area (the bar), in this case I actually think it works to our benefit since it is a Tequila campaign. Even if the original location would have worked out, I think it wouldn’t have been as strong of a shot as this one. We wouldn’t have had time to do both shots.
In this shot, I wanted to create a club/lounge scene. The walls on either side of the TV didn’t have any life compared to the rest of Couture, so I had my assistants throw up a couple lights behind the counter with red gels on them to add some color to the atmosphere. I asked Mark (one of the owners of Couture) to take down some permits that were hanging on the right side of the wall.
I decided to leave the twigs to give it depth and texture to the photo, and it also adds a little height to that side since Alex is a little shorter than Jon.
While the girls were getting their hair and make up done, I had the three fellas show me their gear. They all brought nice suits, I definitely didn’t want the Yeyo brand to seem stiff with a bunch of business guys standing around, so I told Alex to just wear his “wife beater.” He looked at me with one raised eyebrow and asked, “Really?” with a little smirk. Alex was perfect for this character that I wanted to portray. He had tats on both sleeves and I had to take advantage. I wanted to create a dichotomy of the two personalities and the fact the Yeyo Tequila is the bridge between them, and that Yeyo is for all kinds of people.
Taking group photos is a lot more difficult than single models. You have to make sure that everyone complements each other in their outfits, posture, poses, hair (or lack there of, Jon & Alex). Nothing in this image is happenstance. Here are a couple pictures of me trying to show and explain to the models what I wanted in their poses. Thanks for catching it Bryce, you sneaky bastard. =P
When you first look at the image, your eye is drawn to the logo on the TV screen, then makes its’ way down to the bartender (Mark, Owner of Couture) who is my favorite character and the main pillar that holds the brand. He draws you in by making eye contact with the consumer, you. You then realize that he’s got a swagger, the Tom Cruise (1988 Cocktail) flash, by pouring Yeyo Tequila (from high above) into the glass without having to look down. It’s the Cool, Wow factor that Yeyo Tequila brings.
After looking at Mark, your eyes WANT to look at the hot blond =) but it’s drawn to Jon because of the big bright red empty space that hovers over his head. Our eyes tend to naturally move towards bright areas or negative space of an image. I wanted Jon to be the second focal point, after all he is the Founder of Yeyo Tequila. I wanted to portray Jon as the classy confident male who’s approachable. His body is facing towards the camera and he’s engaged with the target audience. I wanted to add an element of sensuality to the image with Michelle. I didn’t want her to look at the camera. I wanted her to be all about Jon without being overly slutty, so her outfit wasn’t your average “clubbing” attire. It was more business and conservative, but yet sexy.
On the flip side, we have Emma, a sexy blond “party” girl. She’s flirtatious. She’s making eye contact with the male audience. She’s with Alex, but unlike Michelle, her body language suggests otherwise. There’s distance between Alex and her. Alex hears you coming up behind him, so he turns slightly to see who Emma is smiling at. He’s guarded. He has his back to the audience, his jaw is clenched, Alex is less welcoming than Jon. His hand on Emma affirms that he’s protective and territorial. His tattoos adds “street credit” to his persona.
We’ve come full circle. Our eyes go back to Yeyo Tequila, the common bond between these four people.
Yeyo Tequila as intended.
That might have been TMI for some of you out there, but just thought it be cool for you to go into the mind of a photographer.
I had two strobes in the back with red gels for the mood.
Rim light on each side.
An overhead light.
Main light at 45 degree.
Umbrella bounce in the front on each side for fill.
If you haven’t tried Yeyo tequila, you’re missing out. I’m not a big drinker and as far as it comes to tequila, I usually feel sick just from the smell of it, but Yeyo is SMOOOOOTH. I was at Couture for their grand opening tonight and all I drank was Yeyo, straight. I impressed myself. =)
A little over a month ago Jon, Founder of Yeyo tequila contacted me about doing a shoot. He heard about me through my wonderful make up/hair stylist Madi. I met up with Jon and Mark, one of Couture’s owner, at Couture for the initial walk through. My schedule was pretty packed so we had to push the actual shoot back about a month.
Last Sunday we all met up at Couture, with Madeline Roosevelt doing the makeup and Ambrosia Carey on the hair. We found two female models from my Facebook Fan page casting call, and one from a previous shoot that I did with and totally loved her. Bryce Lewis and Jamie Aanenson were my assistants on the shoot, couldn’t have done it without them.
Originally on our walk through, we had decided on a corner to be the “hero” shot that showed off the lounge pretty well. It had really cool wallpaper on one side and the other side had window slits with colored lights shining through. The three guys (Jon, Alex, Mark) were going to be sitting at a frosted glass table, surrounded by the ladies, but on the day of the shoot, Jon brought in the table and it was a little underwhelming, so I vetoed the shot, so my assistants had to break down the light and set up for the next area (the bar).
Jon, Mark and Alex are really awesome guys, so I wanted to give them a little gift, I bunkered down and edited the “hero” image while pushing aside everything else on my plate. I wanted to be able to give this image to them framed during Couture’s grand opening.
We got to Couture and it was pretty hopping. Jon, Mark, and Alex opened the wrapped image and I couldn’t have asked for a better reaction. It was very satisfying seeing how happy everyone was. Times like that makes my work very enjoyable.