You just never know if something was planned or not. Were these photos really leaked or was it an inside job trying to get more recognition for the brand? I’m sure that Phelps would not be supportive of this decision knowing that he may be stripped of his medals.

Photos of Phelps taken by famed photographer Annie Leibovitz were leaked on the Internet late last week, violating the International Olympic Committee’s controversial Rule 40, which states athletes can’t promote any non-Olympic sponsors from July 18 to Aug. 15. The images were leaked on the second day of the Olympics.

via Yahoo Sports